Us young communicators need to stick together. So with that in mind, please read David Mullen’s blog about how to get your efforts noticed by the “powers-that-be.”
He reinforces what I have started preaching about: to survive and grab attention, we need to get back to basics and rely on metrics (David referred to ‘data’, but its practically the same).
Many communicators have left this element out of their bag of tricks- why? Perhaps they got too immersed in being the first in new and social media? Running down the next biggest account?
Whatever the case may be, David is absolutely right. Ground your communications strategy in research, and your boss and/or client will not be able to question your activities.
Great post sir!
Now Waite a Minute! 