It takes a while for an organization to find its voice. It must really dive deep and decide what values it will support, the kind of businesses it wants to work with, and the kind of client or customer it wants to serve. Then and only then can a voice be developed.
Has The Charlotte Agency found its voice in its 3rd year? I would like to think so.
First, we came out blazing, “Good Ol’ Boys rest here“, “Charlotte get your s**t together there“,”we’re tearing down the streets with an army of midgets” there, and the messages about down with the Bourgeois continued.
Then, we noticed all the glares and “tsks tsks” from the ‘established’ marketing and communications arena, and decided that maybe we should play nice, and get invited to all the fancy events, have drinks over at the club (or Blumenthal, whichever) and then meet a Bank of America exec who loves “up-and-comers” that remind them of themselves.
We took a step back and realized…we’re not really the play nice type.
So entering into round 3. The gloves are back off, and we’re feeling good.
The organizations that we’re working with are artsy, edgy, but full of heart. They love Charlotte, and the people in Charlotte. Our people don’t worry about the status quo. Or, for that matter, status in general. If they blow up (which most of them will) it will be due to the fact that they’re better than their competitors.
There’s something in the air here in Charlotte. We’re trying to figure out how we can breathe it all in. Charlotte does have a boys club of folks controlling the BIG ideas. Cue Center City Partners. Enter Arts and Science Council. Release the hounds in the Charlotte Sports Commission. Add a dash of the Charlotte Chamber of Commerce.
But that’s okay. Because that means, the people need a voice. Small businesses need a business-savvy, creative front group that will tell, nay, yell what this group needs.
And business-savvy, creative front group practically screams us.
The Charlotte Agency doesn’t take any prisoners. If you’re with us, great, if not, get out the way. We’re like the Robin Hood of marketing, giving a voice to the small folks while exploiting the fat cats.
And we’re only picking up speed.
Do you hear me now?