Confessions of a Small Biz Owner…and The Charlotte Agency

We have been in business for about 1.5 years now. Things are going great. We have a solid base of clients, we’re knocking out sweet creative, and John and I are not sick of each other…yet.

We’ve been sponsors for BarCamp 3.

We decided to be the marketing sponsor for Ignite Charlotte 1 (make sure you come!).

And we love our teammates at Area Fifteen.

However, with some of the business meetings we have had with others in the last couple weeks, I noticed that we have not been getting our message across clearly. Note, this only applies to those over the age of 40, everyone else younger has seemed to understand our principles quite clear.

So allow me to further set in place what JDW is proud of, is trying to do, and why it believes in Charlotte small business.

Proud to be Affordable for Small Business
Our primary focus is to help and partner with new and small businesses in Charlotte. Therefore, it is no surprise to us that we work with small to medium sized marketing budgets. We are okay with that. Our business model is flexible enough that we can take on those kind of projects. Working with small businesses also provides an education piece about marketing in general, and marketing agencies in specific. That’s fun to us. Sure, we’d love to land a piece of the Under Armour account (cough, cough), but we know that’s in due time.

Far From Being Money-Hungry
“How do you guys expect to make money/get rich?” I’m quite tired of that question. In the past couple of meetings (with older, white gentlemen) that question continually appears. In all honesty, if we thought we were going to get rich quickly, we would not have placed small business as our primary base. End of story. We wholeheartedly believe that if we can assist in making someone’s dream come true, they will assist with realizing ours. Of course dedicating our main efforts to new and small biz requires a little more creativity than other industries, but we prefer the challenge and the reward in succeeding, rather than doing the easy stuff. Business is supposed to provide a solution to a problem, and the profit is the delightful by-product that helps with continuing to provide those problem-solving skills. We try to not lose sight of that.

Small Business Works
And JDW: The Charlotte Agency joined the Area Fifteen community in Optimist Park because we all believe in that three-word phrase. No city can survive without a thriving small business community. Charlotte has lost sight of that. It is our business community’s goal to bring that back into focus.

Why Not Charlotte?
Forgive me for digressing from my parallel subheadings (Ms. Riney, I apologize!) but that question is the only question we continue to challenge. Charlotte deserves more. The small business community deserves more. The art community deserves more.

We demand more. So instead of waiting for the powers-that-be in the Queen City to get their act together, we’re doing it ourselves. We’re wide-eyed and absent from all the red-tape, disillusionment and boring ideas. We’re trying by all means necessary to avoid our minds from being poisoned by those Good Ol’ Boys who think their way is the only way.

Oh no my friend, it’s our turn.

I hope that answers your questions.

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One thought on “Confessions of a Small Biz Owner…and The Charlotte Agency

  1. Pingback: Tweets that mention Confessions of a Small Biz Owner…and The Charlotte Agency « New Age Marketing -- Topsy.com

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