Why the Business World Needs Punishment

“The act of policing is, in order to punish less often, to punish more severely.”
-Napoleon Bonaparte

Curtail incentive. Oh yes.

As I have written before, and will continue to do so until I am no longer able, people behave based on incentive. It can be negative, or positive. The same can be applied to businesses.

For example, tax breaks (the incentive in saving money-positive) can lure businesses into counties, states and countries. On the other hand, boycotts and/or product inferiority (failing- negative) can force businesses to open more communication channels, invest in more research so it can stay profitable.

But we as consumers have been waay too forgiving with the powers of business. Let’s bring the hammer down for these folks.

Bailouts are one thing, but consumerism is totally up to us. Will we reward banks like Goldman Sachs, Morgan Stanley and Bank of America with our business?

Will we come running back to Ford, GM and the like after they have been making pieces of junk for the past ten years (and don’t even bring up Toyota..Audi had the same problem in the late 80’s, early 90’s and they seem to be doing fine)?

Risk can be scary, I’ll admit that. But we move our attention to the little guys- small business- and reward them for not being idiots with our money. Punish the big guys by shunning them out of our wallets and purses.

Punishing the big guys can help in several ways:

-It will give a boost to small business
-It will show the government that bailing out these guys isn’t necessary anymore, and should direct funding anyway
-By leaving the public spectacle, it will encourage others to create new products and services
-With the new boost in small business and research, jobs will be created to replace the voids created when punishing the corporations

Providing negative feedback to our Corporate America friends is sorely needed. But instead of writing to our Congresspeople (who are financially supported by them, by the way) to fix the problem, we need to take the initiative and hit their bottom line.

But once again, I am not saying to stop spending (I’m in marketing, after all) but I am encouraging us to spend elsewhere.

Support your local community bank and businesses.

Money is short for a lot of us- enjoy a staycation.

Some people may think that an economic-friendly mind going against Corporate America is a contradiction. Well, yes and no.

I do admire the way many of these companies rose to the top, but I am extremely disappointed with the way they went against the natural order of economics. If you fail…you fail. Give these other guys a shot. Mounting up a dead horse doesn’t solve the problem.

Plus, being community-centered, its the local economies that can do the most growth right now. Cities are hurting. States need investment. Start local and as they get business, all it can do is expand.

Punish those people and companies that have lost touch with reality. With negative feedback at their door in the form of lost business, perhaps we can bring them back.

If Ideas Die, so will Society

With foolish political banter, stale marketing speak, and overall dull conversation fill the airwaves, it is a good time no to get back to basics and talk about ideas.

Wait. What’s an idea?

Merriam- Webster had plenty of definitions of what an “idea” is. After all, those crazy Greeks had definitions for many things, and sometimes multiple definitions for a single word. Coming from the Greek word idein (to see), I chose the 4th definition of idea:

4 : a formulated thought or opinion

Ah, ok. Formulated.

To me, formulated means that there was time between the concept was created in the mind and the concept being shared. Now these days people seem to skip the “formulation” stage (see Glenn Beck).

It is interesting that opinion is used as well. Meaning that there is no right or wrong idea, but an idea can very well be uninformed (once again, see Glenn Beck).

Our society is thirsty for new, exciting, and more importantly good ideas. Anybody can shout out ideas. Very few people can formulate good ideas.

And fewer still can actually implement them.

But let’s not get carried away. The point is that more ideas are needed so the audience (that’s you and me) can screen the bad ideas and latch on to the good. Economics, though watered down due to politics, can still pick winners. Some bad ideas can and will get through, but my undying belief in humans (though it’s in its deathbed) leads me to trust real business and community-oriented folks to pull through.

Our business community has reached its peak. The recession demonstrated that point quite clear. For communicators to message otherwise are failing to live up to the creed of protecting our consumers, clients, and interested parties.

Let’s get a formulatin’

More “Fringe” Events in Charlotte

Greetings all,

Sorry for the blogging drought. As spring picks up, and people begin to open their windows and run outside, digital interaction seems to take its rightful place as a complement.

So in that case, I’m not too sorry for the drought.

Just this past weekend, close to 200 people came to Area Fifteen, the small business incubator in Charlotte, for Barcamp Charlotte 3; the unconference that brings some of the brightest minds together.

From discussions about Google, mobile applications being created by Yahoo, to comparing a marketing team to a SWAT team (shameless plug, deal with it), BarCamp Charlotte 3 was a fun learning experience.

But don’t fret if you missed BarCamp Charlotte 3. There are more events that will aim at your creative and entrepreneurial spirit.

1. Charlotte Start-Up Weekend
People gather together during this weekend can create a company. A great place to network, and show others what you got!

2. TEDxCharlotte
From the same folks that bring you “TED Talks”, TEDx is the free, localized version. A conference that is designed to bring innovative thinkers and doers together who want to make a positive impact on Charlotte. You must go to the website and apply for an invite though. Do so quickly if interested.

A note to the interested: these events are created for people who want to DO stuff. No pedestal service, no soliloquies…nothing. Show up, and Do Work.

Cheers,

DW