As professional communicators, we have a job to do. We are the ones chosen to bring the message about business to our audiences. Too many of our brethren have taken this position lightly. Even more get sucked up with the trends and “latest” in the industry, they forget why we’re here. Let’s bring it back to basics. Outlined like the Seven Works of Mercy, here are the works of Marketing.
1. Give a voice to an organization
2. Tell the truth to the consumer
3. Influence behavior
4. Denounce wrongdoing
5. Bring Awareness to down communities
6. Adapt with trends
7. Increase the Quality of Life for society
We can do big things with good communications.