Do Your Clients Reflect Your Business Philosophy?

As a business owner,  I, like you, understand that during these times why many would think that any business is good business. That phone shouldn’t stop ringing. Your email is full with requests for proposals and meetings.

I am here to tell you that philosophy of business is inaccurate.

Getting clients is good-nay- great. A business owner should always look for ways and markets to expand. But that is not the only thing a business owner should be looking for.

Are the clients you are attracting and retaining fit your business philosophy?

Not an easy question. And perhaps an even tougher answer.

For example, The Charlotte Agency‘s goal is to attract the most talented businesses and help them grow and stay in Charlotte. We want business to start booming again in the Queen city, and for that to happen, small business needs help. A lot of help. Does our clientele match? Yes it does- so far so good.

How can a business owner, or new business develop know if a certain organization will match a business philosophy? Below lists a few ways.

1. The “how we work” talk

In the beginning of every courtship, one has to test the waters. Tell your prospective client exactly what your mission is, why you started this business, and where you see it going. Make sure you ask those same questions to the client.

2. Put it in the Contract

If the conversation set both parties at ease, that’s fantastic. However, it is always good to protect yourself from any future predicaments. Noting that you will only work with those who follow and/or fit your business philosophy will weed out those who won’t.

Why is this important? It’s simple. Like a friendship, you are judged by what businesses and businesspeople who choose to associate. If you decide to partner up with someone with questionable business ethics, what is the rest of the business community supposed to think about your ethics? Even if your ethics appear to be stellar, you are immediately guilty with association.

Choose your clients carefully. Think long term, and think about your business’ image. Sometimes the “bottom line” isn’t the most important.

(Sidenote: I wrote an article comparing starting a business to one’s first date. check it out at

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