Generation Y: Woodstock Generation Light?

“Life Livers”

“Living in the moment”

“Let us eat, drink and be merry, for tomorrow we die” -Ecclesiastes 8:15

I don’t know about you, but when one is talking about the Woodstock crowd, and the latter half of Generation Y (Millenials), I believe the phrases above apply to both.

Millenials are intelligent, entitled, and spoiled (I know, I AM one) and have never experienced any real hardships- unless you count this Great Recession. I do not recall ever worrying about my future, and don’t really forsee that ever happening. All of my friends live life to its fullest, regardless of what the consequences of our actions may be.

So how do these factors apply to marketers? Below are a few tips (some obvious) when targeting this growing demographic:

1. The Eradication of Brand Loyalty:

No brainer. If you live in the moment, you’re not going to go out of your way to get a certain brand of french fries. Whatever is in the forefront of one’s consideration sets will more than likely win the battle at the end of the day. Of course, like any rule, there are exceptions.

2. Willingness to Express Opinion:

Hence the birth and progression of social media. This generation wants to be heard and will be by any means necessary.

3. More Risk-Seeking:

Especially in this economic environment, with those of us between the ages of 19-29…what have we got to lose? Show us your most edgy, off-mainstream, bizarre ideas, and we’ll give you an audience.  One cannot say they are living life to the fullest if they are doing the same thing over and over again. Be as diverse and targeted as you can, and you’ll be rewarded.

4. Group Focused:

“Be a part of the wave”, is more like “Be a part of OUR wave”.  We don’t look too fondly on the fogies before us, nor the squirts behind us. To us, we’re the beginning and the last of a dying breed. The Alpha and Omega of this lovly country. No offense, that’s just how it is. You can’t expect to tell us that “we’re the future of the nation” a ga-zillion times and have it not sink in.

Hopefully this either reinforces what you already thought, puts a new perspective on what you previously thought, or totally blew your mind, haha. In whatever case it may be, thanks for reading.

Cheers.

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One thought on “Generation Y: Woodstock Generation Light?

  1. Interesting blog. Arguably, the biggest legacy of Woodstock is its huge impact on the real children of the sixties: Generation Jones (born 1954-1965, between the Boomers and Generation X). This USA TODAY op-ed speaks to the relevance today of the sixties counterculture impact on GenJones: http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

    Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press’ annual Trend Report forcast the Rise of Generation Jones as the #1 trend of 2009.

    Here’s a page with a good overview of recent media interest in GenJones:
    http://generationjones.com/2009latest.html

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